Monthly Archives: June 2015

#SASSIstories campaign launches and we want to hear your story

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Our oceans are the cornerstone of life on our planet. They cover more than two thirds of our planet’s surface, produce 70% of our oxygen and are responsible for driving the Earth’s weather systems.

Oceans are also a critical source of food, culture and history. Every year they feed over a billion people and almost 1 in 10 people around the world rely on fishing and fishing-related activities for their livelihoods. Yet both locally and globally we are not doing enough to look after this incredibly value asset. The media constantly remind us of this with stories of the impacts of climate change, overfishing and the increasing user conflicts which do little to inspire and can leave us feeling overwhelmed and disempowered about our ability to change this trajectory.

What can I do? The reality is that individuals can be powerful agents of change. This is what our new #SASSIStories campaign is about – telling the inspiring stories of those fishers, retailers, chefs, consumers and others who are driving positive change in the seafood sector.

The campaign aims to empower all South Africans to be part of this positive change by asking a very simple question: “What’s your sustainable seafood

To learn more about these inspiring stories and to find out how to start the conversation with your fishmonger, go to and join the #SASSIstories conversation on social media.

We’re asking you to do the following:

  • Share and like the stories with others to keep them alive at
  • Use the ‘mail’ button to email your local fishmonger or restaurant to let them know why it’s important to you that they employ sustainable seafood practices

Upload your own ‘sustainable seafood story’ to share with others

We have new ambassadors!

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We have exciting news to bring to you! Tikka boys, winners of Ultimate Braai Master Season 3, have signed on to become official SASSI braai ambassadors.

South Africa has a rich braai heritage, so much so that we have a public holiday, unofficially, dedicated to it. This day encourages South Africans to come together and celebrate our beautiful cultural heritage and the diversity of our rainbow nation. This partnership with current UBM champions, @tikkaboysUBM, fits in perfectly with this ethos as well as SASSI’s aim to make it easier for consumers to choose green in their everyday lives’.
It doesn’t end there though, Ultimate Braai Master Season four is being filmed as you read this and we have another braai ambassador appearing on the show. John Gründlingh, of @weskusAnnas, is one to look out for this season. Be sure to watch and show your support when the show airs this September as he promises to bring us delicious and easy to braai sustainable seafood recipes.

In the meantime  keep looking out on our new website, as we plan to bring you more delicious and easy to braai sustainable seafood recipes! Futhermore, if you are feeling inspired, feel free to send us your sustainable seafood braai photos and recipes to and we’ll gladly share them.

NEWS FLASH: SASSI is growing and we’d like to thank you for your support.

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Thanks to the rise in sustainable seafood awareness in South Africa and with the support of the WWF-Nedbank Green Trust, we are proud to bring you the exciting news that SASSI will be broadening its national reach. Gauteng we are coming your way by establishing a dedicated resource on the ground in this province.

Even though it is far from the coast, Gauteng has long been recognised as the biggest market for seafood in South Africa and therefore we are thrilled to have this opportunity to engage directly with this seafood community and make a success of this opportunity.

We are currently recruiting an Extension Officer who will be based in WWF-SA’s new Braamfontein offices (a 6 star green building) and will be responsible for developing SASSI’s relationships with local Gauteng restaurants, chefs and consumers.  The Extension Officer will also be working with the Endangered Wildlife Trust (EWT), one of our key Networking Partners, to capacitate Gauteng compliance and enforcement officials by provide training to customs and law enforcement officials on the illegal trade of marine species, identification of illegal no-sale species and procedures for investigation and prosecution of offenders.