Empowering Consumers

“Did you know that the way seafood is traded is largely driven by the demand of seafood consumers? This means that it’s really important to make sustainable choices when you buy seafood.”

Consumers have the power to drive change by supporting responsible suppliers and sellers who source sustainable seafood from well-managed fisheries. Your sustainable choices will help ensure that your favourite seafood is still around for your children, as well as their children, to enjoy.

Luckily, choosing sustainable seafood is easy when you’re using the WWF-SASSI colour-coded seafood guide. The easy-to-use ‘traffic light’ system tells you which seafood can be eaten with a clear conscience (on the Green list), which seafood you should think twice about (on the Orange list), and which seafood should be avoided altogether because it is either considered unsustainable or illegal to sell in South Africa (on the Red list).

Remember to always ask four simple questions about your seafood to find out about its sustainability. What is it called? Where is from? How was it caught or farmed? If it’s not on the green list, why are you selling it?

Ultimately, your choice of one type of seafood over another affects the health of our marine environment. Remember: You have a choice. Make it green!