Why choose green?

“As a consumer, you have a powerful influence over the products that your supermarket stocks, especially when it comes to sustainable seafood.”

of global fisheries are fully fished or overexploited
the remaining population of some linefish species
of total catch thrown back – often dead

Food security, as well as the livelihoods of many local fishing communities, are influenced by the seafood choices consumers make. This is particularly true in developing countries, such as South Africa.

Seafood is one of the most traded food commodities worldwide. Globally, developing countries are the biggest exporters of fishery products. These exports are a valuable source of foreign exchange and the industries around them contribute to generating employment.

To ensure abundant fish stocks and seafood for the future, it is vital to keep ecosystems balanced and healthy. Sustainable seafood makes social, economic and environmental sense.

With so many seafood options in restaurants and supermarkets, how can you ensure that you’re making the best choice? SASSI makes it easy for you to understand your options and take action!

The call is clear: as a seafood consumer, it is important to act using the power you have to vote with your wallet. Choose Green and buy seafood that comes from the most sustainable sources.

Discover how your seafood choices have an effect on our oceans.