THE SOUTHERN AFRICAN SUSTAINABLE SEAFOOD INITIATIVE

You can make a difference to our oceans. Your seafood choices can have a positive impact on our oceans.

Here you will find information and inspiration to make sustainable seafood choices that drive positive change throughout the local seafood industry and help protect our oceans.

SEARCH THE SASSI LIST

BROWSE ALL

Your seafood choices matter

Download the WWF-SASSI app

Find out whether to tuck in, think twice or avoid altogether in real time! This easy-to-use app is free on Android and iOS!

Seafood identification system in the palm of your hand

DOWNLOAD THE WWF-SASSI FishID APP

If you have ever had difficulty identifying the species of the seafood at your local fish counter, WWF-SASSI have an answer for you. Our new FishID app is a seafood identification system in the palm of your hand. This new SASSI tool will make identifying your favourite sustainable seafood species much easier. All you need to do is scan the fish top to tail at a fish counter and the app will do the work for you. The app currently only identifies a limited list of species & improves as more images are submitted by ocean champions like you.

Become aware and informed

Engage with our Resource Toolkit

These easy-to-use tools help you protect our oceans through your seafood choices!

SEAFOOD APPS

GAMES

SEAFOOD GUIDE

WWF REPORTS

THE STATE OF OUR OCEANS

Oceans provide tremendous economic, social and cultural benefits, from the air we breathe and the seafood we eat to livelihoods and trade opportunities, as well as fun and recreation!

HOW WWF-SASSI HELPS

WWF-SASSI drives sustainable change in the local seafood industry, informing and inspiring consumers to make sustainable seafood choices and working with suppliers and seafood vendors – addressing all aspects of the supply chain.

JOIN THE MOVEMENT

MAKE A DONATION

If you’re feeling generous, please donate to our work, as we rely on ocean lovers like you to make our projects possible!

APPLY TO BE A VOLUNTEER

Volunteering can make a real difference to your own life and the lives of those around you!

JOIN OUR NEWSLETTER

Subscribing to our bi-annual newsletter is your passport to a deeper connection with the ocean and a brighter, more sustainable future.

LATEST NEWS

We gladly share with you the latest news about our oceans, the seafood industry and how you can be part of the movement to sustainability. Sign up now to stay updated!

Dive in and Celebrate Our Oceans this Marine Month!

Marine Month is more than just a celebration; it’s a call to action! We all have a role to play in safeguarding our oceans. Whether enjoying a day at the beach or simply buying seafood, your choices make a difference....

WWF-SASSI’s Exciting Cook-Off Extravaganza Celebrated 20 Years of Sustainable Seafood Choices

Last Summer, the V&A Waterfront Battery Park at V&A was abuzz with culinary excitement as WWF-SASSI (Southern Africa Sustainable Seafood Initiative) hosted a sensational sustainable seafood summer cook-off. This celebratory event marked two decades of promoting sustainable seafood choices and...

Meet The Women Of WWF-SASSI

We have had some shifts and additions to our dynamic team. From marine outreach and awareness, market transformation, corporate engagement, marketing & comms, to behaviour change, the team covers multiple spheres to keep our oceans top of mind! Let us...