New WWF-SASSI Trailblazer Chefs for 2015

Seven South African chefs were announced as ‘Trailblazers’ in the 2015 WWF-SASSI Trailblazer Awards, held at The Table Bay Hotel, on Cape Town’s V&A Waterfront on Monday, 30th November 2015.

The seven awarded chefs are:

Chef Peter Pankhurst – Savoy Cabbage Restaurant

Chef Greg Coleman – East Head Café, Knysna

Chef Michelle Theron – Pierneef à La Motte

Chef Jocelyn Myers-Adams – Table Bay Hotel

Chef Hylton Espey – Equus at Cavalli Wine Estate

Chef Sias Ndabambi – Harbour House Restaurant

Chef Jonathan Japha – Black Sheep Restaurant

Building on the phenomenal success of SASSI’s “Green, Orange, Red” guide amongst the South African public, the SASSI Trailblazer Awards recognise and celebrate chefs who are actively championing sustainable seafood practices in their restaurants.

Pavitray Pillay, SASSI Programme Manager at WWF-SA, commented, “Our partnerships with chefs are inspired by a love of seafood and a shared commitment to help restore our overexploited seafood species. The chefs we are recognising have gone the extra mile in advocating the sustainability message.”

A previously awarded Trailblazer, and now Mentor, Chef Brad Ball of Peddlars & Co. in Constantia, Cape Town, added; “Chefs serve as the gatekeepers for the food and hospitality industry and therefore play a critical role in leading market forces and influencing popular taste. The reality is that chefs who support and promote ocean-friendly seafood can help ensure that there are fish to catch and enjoy tomorrow. My role is to do this, and to make up-and-coming chefs aware of what’s at stake.”

Clare Mack, of Spill Communications, and the awards organiser, said, “We believe that the SASSI Trailblazer Awards is increasingly helping to raise awareness and guide more consumers to make sustainable seafood choices. It’s gratifying to see, in the third year of these awards, that many restaurants are adopting sustainable practices in seafood, without any intervention or prompting. Sustainability is now mainstream, it has really caught on.”

The criteria on which the restaurants and chefs were assessed were:

The restaurant’s seafood sustainability policy;

The effectiveness of their communication of their seafood sustainability practices to their customers, employees and suppliers;

Their level of engagement in communicating their seafood sustainability practices to a wider audience (e.g. via social media, TV appearances, etc.);

The ‘Trailblazer factor’ i.e. those chefs and restaurants that are going the extra mile in promoting and supporting seafood sustainability.

The SASSI Media Award for 2015 was won by Daisy Jones, a journalist, for her cookery book, Star Fish, published by Quivertree Press. Daisy’s cookbook is a collection of recipes using only green listed seafood.

To find out more information on sustainable seafood choices visit