During the month of July 2019, The Beach Co-op, Twyg and WWF South Africa set a #PlasticFreeMzansi challenge for. We asked you to give up three items that are polluting our beaches: earbud sticks, chip packets and plastic bottles. We kicked off the month with a clean up on the 29th June; 49 people arrived on a very cold winter’s day and collected 10 full bags weighing 74.5 kilograms. Our top three Dirty Dozen items for this clean up were : 1,339 Straws, 1,237 Cooldrink lids and 961 Sweet wrappers. Here’s more on how the campaign involved fashionistas, influencers, scientists and activists to all be part of the solution, culminating in an epic Green Carpet Event.